As I always say…”there are no shortcuts to long term success online.” However there are shortcuts to learning how to effectively run a business blog or website.
The purpose of a business blog is to get visitors to your website and then to a landing page where they can be come a lead. Before that happens people will first “shop” for answers before they buy anything.
One of the factors to achieve that is keeping people on your website once they have arrived.
Of course it’s impossible to literally keep them there forever but you shoud be thinking to expose them to as much relevant content that solves their problems before they leave.
Before we get into the 3 ways on how to keep people on your website you’ve got to uderstand it’s relevance.
Search engines use ranking factors like a visitors time on site, page visits per session, and bounce.
3 Laws To Keep People On Your Website *Forever*
Nothing wrong with a little dramatization. But in all thruth, I really mean forever. Not strapped to the ccomputer like fiend or anything crazy like that, but willingly coming back and spending more time on your site because their problems get solved when they do.
Remember that no matter what the circumstance is, the level of value you add to the visitors to your website will ultimately determine how often they return and how long they stay on your website. So, here ae the 3 (Practical) Laws to Keep People On Your Website Forver…
1. Have a Video or Podcast On Each Page (or most) – There’s not much to say accept people love to be lazy and love to be entertained. While wrting a blog post is definitely effective in raising your authority and giving value, a video or prodcast does the same thing AND will hold attention longer. The average time a person spends on a web page is embarrasingly low, between 10-20 seconds. Meanwhile, the average user spends 88% more time on a website with video. Numbers don’t lie, video and podcast work, now get them on your pages.
2. 3 Links In, 3 Links Out – This just mean you take the URL address of your new blog post and embed it onto 3 other blog posts or pages that you have already created. Then you take the URL addresses of 3 other blog post or pages you created and embed them onto your new blog post or page. This method ensures that your new blog post promotes 3 other blog posts you create, and 3 other blog post will promote the new blog post that you just created.
2. Consistantly produce remarkable content – Give visitors a reason to stay. It has to make sense for them to stay and that relies heavily on your content. Know who you are creating contet for focus on providing value and on solving their challenges. What this does is preframe them for whivheever next logical step you guide them to.