Content Marketing

How to Use Content to Keep Traffic Locked onto Your Site

keep people on your website
Written by NT Izuchi

As I always say…”there are no shortcuts to long term success online.” However there are shortcuts to learning how to effectively run a business blog or website.

The purpose of a business blog is to get visitors to your website and then to a landing page where they can be come a lead. Before that happens people will first “shop” for answers before they buy anything.

One of the factors to achieve that is keeping people on your website once they have arrived.

Of course it’s impossible to literally keep them there forever but you shoud be thinking to expose them to as much relevant content that solves their problems before they leave.

Before we get into the 3 ways on how to keep people on your website you’ve got to uderstand it’s relevance.

Search engines use ranking factors like a visitors time on site, page visits per session, and bounce.

You want to improve on these factors and this post will provide some simple solutions that every marketer should be doing. So how do we accomplish this?

 

3 Laws To Keep People On Your Website *Forever*


Nothing wrong with a little dramatization. But in all thruth, I really mean forever. Not strapped to the ccomputer like fiend or anything crazy like that, but willingly coming back and spending more time on your site because their problems get solved when they do.

Remember that no matter what the circumstance is, the level of value you add to the visitors to your website will ultimately determine how often they return and how long they stay on your website. So,  here ae the 3 (Practical) Laws to Keep People On Your Website Forver…

1. Have a Video or Podcast On Each Page (or most) – There’s not much to say accept people love to be lazy and love to be entertained. While wrting a blog post is definitely effective in raising your authority and giving value, a video or prodcast does the same thing AND will hold attention longer. The average time a person spends on a web page is embarrasingly low, between 10-20 seconds. Meanwhile,  the average user spends 88% more time on a website with video. Numbers don’t lie, video and podcast work, now get them on your pages.

2. 3 Links In, 3 Links Out – This just mean you take the URL address of your new blog post and embed it onto 3 other blog posts or pages that you have already created. Then you take the URL addresses of 3 other blog post or pages you created and embed them onto your new blog post or page. This method ensures that your new blog post promotes 3 other blog posts you create, and 3 other blog post will promote the new blog post that you just created.

2. Consistantly produce remarkable content – Give visitors a reason to stay. It has to make sense for them to stay and that relies heavily on your content. Know who you are creating contet for focus on providing value and on solving their challenges. What this does is preframe them for whivheever next logical step you guide them to.

About the author

NT Izuchi

Hello and welcome to my website, my name is NT Izuchi. I am a professional internet marketing consultant, blogger, SEO strategist, avid Boston sports fan, recovering perfectionist, and teacher by nature. I am passionate about my work and goals here online to help as many as I can build, brand, and manage a successful business online the first time around!

2 Comments

  • Hi NT,

    I gotta say I love your video! Using video on our blogs is something I love to do and see that when I do that, it does keep people on that post. I usually make it short and tell them how long it is. Doing a face to face video as you have done here works best of all. I call it a “virtual handshake” because it is the person behind the words of our blogs. It is attraction marketing and works so well.

    As I watched your entire video I could see the enthusiasm in your eyes and just by your message in 6 minutes, it has built the Know Like and Trust factor. Wonderful NT.

    I like your 3 in 3 out rule. I have to do more of that lol. So thanks so much for that reminder.

    As for the most important law: Content! We have to give the best we can and be consistent. I blog once a week and my followers are used to that. I usually post on Mondays. One time I posted on Sunday and several people mentioned it to me that they were surprised. Goes to show that our readers are listening.

    Awesome stuff and you know I will share!

    -Donna

  • I enjoy reading your blog, it does makes a lot of sense. I will try to apply your technique. Again, thanks NT.

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