I get it.
We’re supposed to use the resources we have to get faster results, and in a shorter period of time. Brilliant!
But the truth for most entrepreneurs getting their personal brand off the ground, resources like money aren’t a luxury.
There are definitely some tools that can help you out, and some that are a critical necessity. But none of them will be the saving grace in your business.
Remember, technology isn’t the chief decision maker.
It’s you who decides whether or not emails will be sent out regularly to your email subscribers.
It’s you who decides whether or not you run every single day for the next seven days no matter what.
It’s you who decides if a video, or podcast, or anything of that nature will be shared on social media.
All of that can be automated but it’s the nitty-gritty work on the front end that will allow you to use these tools to its full potential, and to your advantage.
So, what should you be doing everyday?
Below are 4 nitty-gritty activities that can have a major impact in a very short amount of time.
(1) Create content daily.
If you want to build a personal brand and leverage that throughout the internet, then you have to back it up.
When people come in contact with you either on or off line, they’ll look you up and decide if you are worth their time.
This is where people fall short, by leaving credibility gaps. You give up leverage when you have no authoritative presence online.
The simplest ways to organize and display the value you bring to your marketplace are through:
- Social media posts (king form)
- Live streaming
These are simple and easy to execute, and also position you as someone who is trust-worthy and knowledgeable.
The biggest benefit by far is that these are leverage-able assets that you can use forever.
So if you are proactive in documenting your thoughts and advice on solving these problems you are in good shape to direct them to the solution you have – a.k.a. your product.
Sharing one piece of content every day will absolutely take diligence and persistence, but this gives you and this opportunity to market yourself in position yourself as an invaluable resource.
(2) Multidimensional marketing.
If you’re not making money in your business then it’s because not enough people know about your business.
So yes, that means you don’t have to take it personal, and you can blame whatever results you’ve gotten to to this point on the number of people who actually know about what you have to offer.
There are a so many ways that you can get exposure to your business. The key is committing to doing them every day when you are getting your business going.
I like to categorize my daily marketing efforts into three separate categories.
Passive marketing can consists of paid advertising, list building, search engine optimization, etc.
Essentially marketing that van work for you around the clock, nonstop.
Active marketing, in my opinion, is your greatest weapon for immediate impact especially when you are establishing your personal brand and business earlier on.
Start by prospecting and actively introducing yourself to new people as much as possible and identify how you can help them.
If any of these new people engage with your content then make sure to reply to all of their comments so others know you are a real person who is accessible.
Lastly, you want to take your business off-line by meeting with people in your industry that are local.
This is the secret to making real, and lasting relationships that you can bring online and make them part of your social community.
This is all about making sales which is the hardest part for most people.
People don’t know how or when to to pitch their product offering. But in this day and age there are a handful of scenarios that create a low-stress buying situation.
One of the most effective method is email marketing.
This is how you automatically follow up with people who have shown interest in what you have to offer.
Follow up doesn’t mean pitching them your product five days a week.
This really means continuously building a rapport and providing insight, advice, and actionable solutions that they can implement on their own.
If you do this correctly that it becomes easier to convert customers when you do send them emails that are totally focused on them buying from you.
Another scenario is live events.
You can plan and do a webinar where you over deliver on value and free information, then present your offer at the end.
You can also host live streamed training where are you presenting valuable information around solving a problem, then give a call to action to point them towards the solution you have.
The great thing about live streaming on social media is it doesn’t take high production.
It just takes a little bit of planning and consistency in order to get good at knowing what pain points to talk about and positioning your offer as the no-brainer solution.
(3) Personal development.
Are you going to take today off because no one is watching…?
Or because your bad habits are dying hard…?
Or because you haven’t had any major wins in your business yet…?
Or worse, because you truly don’t feel you deserve success…?
Whatever it is, these types of thoughts are what stop you from persevering every single day.
So how do you build the mental fortitude and toughness to continue to overcome external hurdles, and the tiny little voice in your head that’s telling you it’s not possible.
Below are a handful of ways for you to work on conquering yourself.
You don’t have to do them all, but I would suggest committing to doing at least one every single day
Read for 30 minutes-1hr every day.
Read something that will help remind you that you are a talented individual.
Also try and reading things that expose you to resources you may not be aware of.
This could play a big part in helping you get over thinking you need to be able to do everything on your own.
Listen to audio for 30 minutes-1hr every day.
Same idea here as reading, it’s just a matter of picking a different poison.
If it’s easier for you to listen to something then by all means go for it. But the downfall here is that you can end up multitasking.
By doing something else while you listen to your audio, you can potential he miss out on a piece of information that provides that “aha” moment.
Skill set training.
Every day you should be honing in on and mastering one skill set that will make you money.
This skill set can be in marketing, sales, recruiting, etc. – whichever skill set you need to elevate your game.
Choose one to two people who are experts on that particular skill and look out for any new content (blog, video, webinar, email etc.that they put out in relation to that topic.
(4) Take care of your body.
This may seem like it has nothing to do with business, but it has everything to do with business.
One too many Gary Vee videos and you can quickly see yourself getting 2 to 3 hours per sleep every night.
And while hustle is a major component to your success, so is your health and having a clear and rested mind.
I’m not a fitness coach, nutritionist, or health expert by any means but I know when my body is getting too much or is deprived of something.
Here are four health tips you should consideration when embarking on building a business.
Consider a standing desk.
This is particularly important if you are working for a long extended periods of time.
If you don’t have a standing desk, then get creative and make one out of cardboard if you have to.
If you don’t have cardboard, then at least make sure you are getting up periodically to get the blood flowing.
Just avoid situations where you are sitting down in a hunched to position.
Exercise and rest.
Exercising and breaking a sweat will help release toxins from your body.
It will also help boost your energy and help release endorphins that make you feel good about yourself.
I’m not saying you have to go to the gym every day, but being active three or four times a week and giving your body ample rest in order to recover will go along way.
If it’s not the gym, then maybe you can sign up for basketball league, or softball league, or any activity where you can compete.
I believe that competing outside of your business will help bring that same competitive spirit to your business. I can testify to this.
Hydrate and eat healthy.
You are literally what you put into your body. I try my absolute best (well, maybe not my absolute best) to monitor the amount of processed foods I put in my body.
Again, I’m no major health freak, but how do you plan on actively building your business every day if you don’t feel your best?
Make sure you get your three major meals in and make a concerted effort to make it healthy.
I’ve never met anyone who failed in their business because they were too healthy.
But I do know people Who can barely get out of bed every day because they don’t take care of their body.