When it comes to building, branding, and managing your own business online, particularly when getting started, the first thing we tend to do is to set out on a mission to pitch and sell everyone in sight that may be interested in your business or service.
If you were anything like me, then you quickly noticed that you weren’t make as many friends or partners as you expected and certainly not as many customers.
To flip the script you first have to understand the reaction you want to get from people by peaking their interest pertaining to your particular niche of business. Something beautiful starts to happen when you do this.
Hands start getting raised and prospects and potential customers start to ask questions or inquire about what it is you’ve got going on. But it all starts with a plan
Discover Below How To Attract Vs. Hunt Down Prospects
To hunt customers down and force feed your opportunity or product down their throats makes them feel a particular way.
Either they are being rushed or flat out sold on something that isn’t real rather than something that will be a major help to them.
A few concepts to grasp:
The best way to start attracting more prospects and customers to your business is to create content that compels them to want to buy from YOU!
Creating blog/website content and videos are key to having your business work for you and not the other way around so that.
Prospects and customers to need stay informed and know that you are the go-to person in your niche.
So when other business owners are slacking and not staying up to beat with the times you are constantly in the radar of potential customers with updates, videos, blog content, etc.
With a good 5 to 6 exposures giving value you can realistically start generating sales
To attract the people you want in your business you should lead with a consistent message that people know you by.
It is one of the best ways to attract the “perfect” customer because when you are consistent with a message your ideal customer knows what they are getting!
Be What You Know…
Be Who You Are…
Often times people forget to be human.
If you are promoting your business on social media this is a grand opportunity for you to post lifestyle photos of you, family, and friends in everyday life situations.
Got a dog, a spouse, children, or a best friend you care deeply about? Share it because your potential “perfect customer” does to.
Also if you have some specialized knowledge on how you took your business from 0 to 100 mph put that in a training and share it with people.
Got some words of wisdom on personal development in life and business then share that too! It all goes into the attraction equation.’
Many MLMers lead with value that the company will bring to customers but leave out the most important part on what value they as an individual will provide for customers.
Whether it be training on generating leads, talking and closing prospects, or even how to help someone figure out their own marketing personality and strategies that best fit them make sure that you get that on the table.
Let the world know that you are a specialist at that and by purchasing, joining, or partnering with you they will get that added benefit besides the product you are selling.