Search Engine Optimization

Basics Of SEO | On Page, Off Page, and More Stuff…

Basics Of SEO
Written by NT Izuchi

The bare basics of SEO, short for search engine optimization, really have not changed however there has certainly been a shift as to which factors hold more weight when it comes to search engine ranking.

In the past getting posts, pages, articles, etc. to rank was a cinch. Buy a piece of software that scrapes content from the web, embeds your link in the piece of content, and share it to thousands of websites. Aka…spam!

So not only were you rewarded for stealing and duplicating content but also rewarded for placing your link on thousands of websites that are completely irrelevant to your subject.

Then in 2012 came the jungle animal, “Panda”,  which is Google algorithm that lowered the rank of “low quality” sites consisting of spammy, duplicate content.

Joined by his friend In 2012, “Penguin”, another Google algorithm lowered the rank of “low quality” sites manipulating the number of links pointing to the page.

These 2 changes forced Google’s emphasis on optimizing for people first, search engines second.

This is an important point even for online video SEO. Creating videos should be about quality and providing a solution to a problem. However it’s a lot easier to rank a video on YouTube.

When will Google recognize you?

Look, I’m the “no fluff” guy here so I won’t lie to you. This does take time particularly for brand new sites, so just get over that. Want credibility from the search engines? You’ve got to earn it, period

Out of the millions of websites in the world and hundreds of thousands in your niche, where does your authority come from?

If the answer is no where then what business does Google have placing you in front of the people who want real answers? And don’t fall victim to thinking you are on the first page when you are not.

This isn’t to scare you off rather just put it into perspective. To gain that authority you have to make a consistent effort in becoming a resource and creating relevant and applicable content for the consumer.


A look at on page basics of SEO…

There are quite a few components but in no way are they difficult to master. So if you are seeing this for the first time do not worry.

Here is a skeleton of what on page SEO consists of and how they effect ranking.

Keyword research – Finding specific words or phrases that people are searching in search engines like Google and incorporate them along with other LSI words into your title and body.

Formatting – Optimizing your content for better readability using headers, bullets & numbered points, etc. will make your content easy to scan.  Upward of 80% of your viewers are simply looking to scan.

Media – Adding video, audio clips, and images really important for optimization because they keep viewers on your pages longer which Google and other search engines take into account.

Navigation – Making content easy to find is crucial. Good navigation consists of 6-10 categories you’ll use to categorize the content you make. The top navigation bar of your site should also includes major categories.

Meta information – This is background information that tell search engines how to index your content. These consist of alternate tags, keyword tags, URL slug, descriptions, and categories)

At least 500 words – Like anything else this can be argued. My personal limit when I’m writing any piece of content is no less than 500 words. The longer pieces of content tend to get ranked more often.

Doing these SEO best practices really just become second nature in effort. On page SEO serves the search engines in being able to properly index your content but more important the consumer who the content is created for.


Now, for off page SEO basics…

Off page SEO used to pretty much be the “end all, be all” for search engine ranking. The amount of back-links pointing back to your website would determine your page rank.

These days that is far from the case. Google and other search engines strongly favor more organic linking structures.

Organic Backlinks – The backlinks that will serve you the most these days are the ones created organically, or mutually linked back to you by another website owner who is also creating great content on a similar subject.

Contextual Linking – The backlinks that will serve you the most in leading your website visitors from one page or post to another by simply hyperlinking words or phrases to other pieces of content that are in relation to those words or phrases.

Social Backlinks – These are links you place in your social media outlets pointing back to your website. There are different ways to do this on each social media platform

  • Facebook – Create a Facebook note and in the note reference back to the blog post link.
  • Google+ – In the edit section of your profile add a permanent link back to each of your posts.
  • YouTube – In the description area leave a link back to the blog post or website associated with the video.
  • Twitter – Whenever you tweet out any blog post make sure to mark it as a favorite so people can view these links
  • LinkedIn – In the edit section of your profile add a publication linking back to each of your posts.
  • Pinterest – Create a board and pin each of your blog posts back to your website.


No big secret here…

The basics of SEO are not the most exciting task but who cares? It’s simple practices that help get you ranked. At the same time it’s not the hardest task to do either. It just takes some learning and execution when you’re blogging.

Your best bet is to get in here and learn


About the author

NT Izuchi

Hello and welcome to my website, my name is NT Izuchi. I am a professional internet marketing consultant, blogger, SEO strategist, avid Boston sports fan, recovering perfectionist, and teacher by nature. I am passionate about my work and goals here online to help as many as I can build, brand, and manage a successful business online the first time around!


  • This is the perfect summary of what SEO is. I feel like SEO is one of those things that scare a lot of people (kind of like the cloud) you have no idea what it is and you don’t want to be bothered with it. Thanks to you NT, for making it so clear! Looking forward to another great post from you. 🙂

    • Hahah great analogy Letisha to the cloud! Yes it definitely an area where many people would liek to skip out on however if they want the blog to work for them they must learn it. Although it isn’t hard it does take practice to get it down! With practice it becomes a cinch!

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