What happens when you frequently carry out a specific action time and time again? Hopefully you become a master at that particular action, producing you an intended result.
In this case, creating a blog post on a daily basis will certainly produce masterful skills with positive results that will truly elevate your business in more than just one area.
Many internet home based business owners struggle with branding themselves and building up their credibility. However, learning how to create a successful blog and doing it consistently can change that.
5 things that creating a blog post daily can do for you business
1. Become an Expert Influence & Authority – By starting a blog, and continuously publishing on it, will inevitably make you an expert influence and authority within your niche. Think why experts are labeled experts. It’s because they are practitioners of their craft, and not only do they practice it, they teach it! For the average internet business owner, blogging frequently is the quickest way to build your credibility and authority.
2. Long Term Results – Creating a blog from scratch can produce long term results if done correctly. Let’s say you publish a new blog post, and over the span of 2 weeks it gets 300 views and 30 leads. Even after the buzz fizzes out, the blog post is now ranking somewhere in the search engines. This means that for days, weeks, years and months to come, you can continue to generate traffic to your business. This is why creating a website in the first place is so important. It’s your home online where you can passively generate traffic for years to come using blog posts you created years ago.
3. Convert Traffic to Leads – Creating a blog that makes money starts with first generating traffic and then converting that traffic into leads. Some of the major problems with converting traffic into leads is (1) the traffic is cold and they visitors don’t know or trust you enough to give you their information. (2) The message is not congruent with traffic that is being generated. Creating a blog post daily allows you to target your message to a specific demographic of people. On top of that, your blog post is coming from you, a person that people can reach out to. You can also better convert traffic to leads if you include a video on your blog post which will allow you to target even deeper and warm-up your traffic because there is now a face behind the message. This will help get repeat website traffic.
4. Create Opportunities for Sharing – Creating a blog post daily sets you up for viral traffic, meaning your posts are being shared by others (mostly because it’s great content, and you are credible). Creating a WordPress blog will give you easy plugins that allow your visitors to share to various social media platforms. What’s great about others sharing is that their social circles are more willing to view your content because it was shared by someone they trust. How awesome is that? This literally erases the hurdle of getting others to listen to you all by consistently blogging and sharing your expertise with others.
5.Targeted Search Traffic – There’s nothing like someone Googling an answer to their question, and you show up! That’s the beauty of blogging. You can create specific answers to the questions people are asking withing your niche and show up in search results. This is continuous exposure and traffic for your business. If you go above and beyond answering their question, I have no doubt in my mind they will become a repeat visitor to your website and also become a subscriber to your email list where you can convert them into a customer.