Is there a real demand for all the online marketing tools and software that we see in the market place today? There’s good argument for both sides answering no and yes.
But ultimately if people are buying every tool and software that comes out then I guess we have our verdict right? Well, not so fast…
Those of us who have stood the test of time online know that most of these tools and software are no where close to a necessity when it comes to building and income generating presence online.
The truth is that these hyped up sales pages promoting these tools and software are completely tailored specifically to the newbies who don’t quite understand yet that shortcuts to long term success online don’t exist. But it doesn’t end there…
As you can see I am biased towards them and you’re probably asking why?
- Well as I mentioned earlier I’ve managed to stand the test of time without them and even have my own coaching program.
- Secondly I’ve been burned before, particularly as a newbie, thinking some magic push button software can make me rich.
My advice is this. If you are truly looking to brand yourself then focus on producing quality content that people will appreciate. Don’t produce high quantities of garbage that tools and software help share.
Below are some “types” of tools that you should stay away from!
Beware of these online marketing tools and software…
- Content scrapers – these software basically steal content from other websites and of course the newbies often times fall for it and put the duplicate content on their websites. Not only do the search engines like Google pick up on it with it’s Panda algorithm but there is software out there to alert the original offer that some has stolen their content.
- Email scrapers – similar to content scrapers, these tools basically steal emails from websites and allow the users to blast out unwarranted emails to the recipients. This is a huge violation of privacy and not the best way to build a list. Ever got a random email from someone trying to sell you something? Chances are they used one of these.
- SEO backlinking tools – These tools single-handedly wiped out entire websites when Google’s Panda algorithm came into play. This SEO algorithm lowered the rank of “low quality” sites that manipulate the number of links pointing to the page. Focus on creating organic backlinks from websites relative to your content.
- Keyword ranking tools – When I mention these kinds of tools I mean the ones that you have to pay for. Seriously, if you want to get a feel for which keywords to target then use free tools like Google keyword planner and Google trends to get a sense of the search volume and trending keywords or phrases respectively. Don’t pay for this stuff.
These are just few but the list can go on for days and if you run into any that are in question feel free to contact me and I’ll try and give an unbiased opinion…
The strategies that work best today particularly for newbies are actually quite simple. Yes they require tools but none that drain your pockets or guarantee you success.
In fact, nothing can guarantee you success other than your will and drive to do so. That is it!
Tools and software you should own…
- WordPress Site – Unlike social media or other media sharing sites and profiles, a WordPress site (domain name) is yours to own and allows you to have full control over your brand online. Having a website allows you to create content on specific topics within your niche and paves the way for you to earn trust and become an authority in your niche.
- Hosting Service – To run a WordPress site you need a hosting service. An analogy to explain the relationship between a website and hosting service is like buying a house (website) and calling the power company to get the lights turned on (hosting service). There are some good ones out there like HostGator and Bluehost.
- Yoast SEO Plugin – This is a free plugin that you can install in your WordPress back office and it’s an all-in-one SEO tool to gauge how well you’re on-on page SEO is performing. It’s extremely easy to use and costs you absolutely nothing.
- Autorepsonder Software – When it comes to making money online the majority of the sales conversions you will make will come from a series of follow ups you have with your subscribers list and you can’t build this list without an autoresponder service. There are some really good ones on the market like Aweber, GetResponse, and MailChimp.
- Capture/Landing Page – Here is where you will be collecting the necessary information, typically emails, in order to remain in contact with your potential clients. There are tons of services in the market place, both free and premium, that provide these such as Simple Lead Capture, OptimizePress, and Lead Pages. I created this page using OptimizePress.
What about syndication and automation?
I do use social media syndication tools to save time in promoting on different platforms because it’s important that people know about your business, products, and services.
But do you need to spam your way to brand awareness? Absolutely not! It’s annoying for people connected with you on social media and also for the social media outlets and search engines themselves.
So if you plan on using software and tools that automatically syndicate your content to social media and other platforms they can be very effective but use them with consideration.
A one stop shop of resources…
Now here’s the truth. You will have to spend some money in order to get quality services however you don’t have to break the bank in order to have them all.
Sometimes it can be overwhelming having to manage these different services especially if they are all coming from different companies and brands.
I’ve recently bought into a service that literally incorporates everything you need to be successful online and for an extremely low cost.
I don’t promote everything under the sun however I do understand simplicity and value when I see it so if you are looking for a “one stop shop” of resources for entrepreneurs to conduct business online you may want to take a look at this!