Video Marketing

Why Online Marketing Videos Convert Like Crazy!

online marketing videos
Written by NT Izuchi

It’s pretty clear why online marketing videos are essentially part of our everyday lives. The engagement and sense of connection you can create is unlike any other form of content.

I read a report a couple weeks back that stated that people are marketed to on average at least 3,000 times day and most of which people don’t even remember. If you treat your business like a business, you can leverage video beyond your imagination.

Do you remember all 3,000 times you were marketed to today? Yea, neither do I but I sure as hell can remember 2 hysterically viral videos that I saw on my Facebook timeline this morning. Here’s the science behind it all…

Attention factor in online marketing videos

If you look at traditional, pre-internet advertising you see advertising that was limited to space. The question was how big is a magazine ad or billboard and how much information can you fit on them?

Today the battle for space is no longer the case. In this post-internet era the space and your reach is virtually limitless. Now the main limiting factor is the attention of your buyer persona which is much harder to capture.

Your entire marketing funnel in terms of capturing attention can significantly yield better results using online marketing videos…

  • Marketing Sherpa found that video attracts 2-3x as many monthly visitors and doubles time on site than sites that don’t use video.
  • In addition, Mist Media found that the average user spends 88% more time on a website with video.
  • Also, video and e-mail marketing can increase click through rates by more than 90%.
  • As icing on the cake Video Brewery found that of the 80% of internet users who watched a video ad, 46% took some type action to purchase or further explore a product after viewing the ad.

I think you get the point here. Not only will online marketing videos help you convert like crazy but without them you are missing out on the attention that your business needs in the first place.

This even goes for your website pages like your landing pages, which have proven to convert much higher when you incorporate a video on it! Check out any of mine and you will see what I mean

 

Graphical personas  & personalization in online marketing videos…

We’ve all seen incredibly boring marketing videos by people who just aren’t that engaging. Although they mean well the buyers journey is an emotionally driven one and so video can hurt if they don’t bring out that emotion.

You’d probably agree though that the online marketing videos that tell a story using graphical characters or personas are some of the most memorable.

Why? Because they are a lot more entertaining than most humans that do very little to keep prospects involved in the sales process. They are a great way to spread your content using different media like videos, blogs, podcast, landing pages, and email.

Graphical personas are fun and make you want to keep watching to see what they have to say.

Even some of the most successful and prominent start-ups like Spotify, Groupon, Drop Box, and Mint all used graphical representations of their buyer persona in their videos to convert their prospects into users and it’s no wonder why.

 

Online marketing videos & mobile optimization…

With the dawn of smart mobile devices less and less people are actually utilizing their internet via laptop or desktop and are using their devices to carryout over 200 tasks per day.

comScore reported that smartphones and tablets combined now account for 6o percent of all online traffic up from 50 percent just 1 year ago. This can also be attributed to your videos coming up in search engines.

In addition to that earlier this year Cisco reported that over two-thirds of the world’s mobile data traffic will be video by 2018.

This just goes to show why many marketers are taking the digital video approach. With more eyeballs on the mobile devices and purchases being made through mobile there is more optimization for video capabilities within these devices.

So when you are creating your videos rest assured that your videos will be mobile optimized to capture the attention of your buyer persona right then and there. If you don’t then surely someone else will…

About the author

NT Izuchi

Hello and welcome to my website, my name is NT Izuchi. I am a professional internet marketing consultant, blogger, SEO strategist, avid Boston sports fan, recovering perfectionist, and teacher by nature. I am passionate about my work and goals here online to help as many as I can build, brand, and manage a successful business online the first time around!

20 Comments

  • Very interesting – I hadn’t thought about the use of graphical images but now that you mention it I’ve seen some very clever videos that use them. There’s no question many people flock to videos – I’m not one of them but that doesn’t mean I don’t appreciate the importance of using a variety of communication tools to reach our audiences. Great article!

  • I totally agree NT that many videos are so much more engaging than other advertising… when done properly, and that the story element does grab attention… there are many video tools to create these type of videos…
    AND… a brilliant point when looking at mobile viewers is that it’s MUCH easier to watch than try and read on a phone…. that’s something that hadn’t quite ‘clicked’ in my brain, perhaps because I use a laptop not a phone for online work, BUT many folks do everything from a phone…
    so… time to learn this lesson!
    Thanks for a great post 🙂
    Jacs

  • Great article, you are spot on about video, it is interesting that Facebook will overtake YouTube in terms of video uploads!

    Video is a great way to build that know like and trust factor.

    Thanks for sharing.

    Andy

    • Yea Facebook I think will turn into a search engine. There was an article release last week on Zuckerberg’s plans for Facebook moving forward but didn’t get a chance to read it. What’s also funny is that I haven’t done a video to this post on video marketing lol. I will soon though!

  • Hi NT,

    I’ve had LOADS more fun creating videos these days. From wearing rice paddie hats to acting silly to being funnier, my videos are getting more traffic and shares, and yep, they’re helping me to convert.

    Smart post!

    By engaging folks you can create inspired videos but if you want to take it up a notch let your personality shine. In truth, me acting like a clown helps me draw in viewers. Moving around like I have ADD, being silly, smiling and acting as naturally as possible in front of my tablet helps me publish authentic videos, and as my authenticity grows I’ve few problems making a serious impact online.

    The key? Keep on shooting! Publish videos like nobody’s business to let the true you out.

    Thanks for sharing NT!

    Ryan

    • I’m so happy you see the value in video especially because you are having fun with it. That is going to help a ton in conversions I believe because your personality is coming out and makes your optins more targeted. What they see is what they get!

  • You are spot on with this post NT!! Video is key, it really helps the customer get to know you and he / she can quickly make a decision whether to do business with you or not.

    All that being said, I definitely need to do more videos…

    Thanks so much for sharing!
    – Monisha

  • Hi NT,

    I need to get back to doing videos again, as I know they are a fantastic way to be as authentic as possible and share yourself. I did a 90 day video challenge with my business, Internet Lifestyle Network , and enjoyed it so much! I have made a few, but need to work on ones that will convert, so I will come back to your post and take notes 🙂 Thanks for sharing these valuable tips!!

    • Helpful answers coming from a trusted source is what converts. That being said you can take your feelings and emotions out of it because that’s not what determines the success of your business.

  • I still haven’t gotten into doing videos, even though I’ve known for years that I will need to do it if I want my blog readership to grow. It’s part of a very long list of Things To Do, and every item on that list is important. I will get to it, in time.

  • That’s an astounding figure that people are marketed to over 3.000 times a day. It goes to show that as marketers we have to stand out from the crown because if not we will not be remembered. Considering the fact that someone would spend 88% more time on a website with a video says a lot about the direction marketing is going. Thanks for sharing.

  • Wow, using graphical images lead in video popularity? I would not have thought they would. Interestingly, when I first began creating video a couple of years ago, I often used animation but stopped because everyone was saying that people wanted to see a person. I, personally, watch very few videos online…I prefer to read (much faster) but I may have my VA start creating videos using graphical personas next years.

    • I’m glad you got value from this post. Video is indeed the way to go, and one of the best ways to attract people to your business and presence online.

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