It’s pretty clear why online marketing videos are essentially part of our everyday lives. The engagement and sense of connection you can create is unlike any other form of content.
I read a report a couple weeks back that stated that people are marketed to on average at least 3,000 times day and most of which people don’t even remember. If you treat your business like a business, you can leverage video beyond your imagination.
Do you remember all 3,000 times you were marketed to today? Yea, neither do I but I sure as hell can remember 2 hysterically viral videos that I saw on my Facebook timeline this morning. Here’s the science behind it all…
Attention factor in online marketing videos
If you look at traditional, pre-internet advertising you see advertising that was limited to space. The question was how big is a magazine ad or billboard and how much information can you fit on them?
Today the battle for space is no longer the case. In this post-internet era the space and your reach is virtually limitless. Now the main limiting factor is the attention of your buyer persona which is much harder to capture.
Your entire marketing funnel in terms of capturing attention can significantly yield better results using online marketing videos…
- Marketing Sherpa found that video attracts 2-3x as many monthly visitors and doubles time on site than sites that don’t use video.
- In addition, Mist Media found that the average user spends 88% more time on a website with video.
- Also, video and e-mail marketing can increase click through rates by more than 90%.
- As icing on the cake Video Brewery found that of the 80% of internet users who watched a video ad, 46% took some type action to purchase or further explore a product after viewing the ad.
I think you get the point here. Not only will online marketing videos help you convert like crazy but without them you are missing out on the attention that your business needs in the first place.
This even goes for your website pages like your landing pages, which have proven to convert much higher when you incorporate a video on it! Check out any of mine and you will see what I mean
Graphical personas & personalization in online marketing videos…
We’ve all seen incredibly boring marketing videos by people who just aren’t that engaging. Although they mean well the buyers journey is an emotionally driven one and so video can hurt if they don’t bring out that emotion.
You’d probably agree though that the online marketing videos that tell a story using graphical characters or personas are some of the most memorable.
Why? Because they are a lot more entertaining than most humans that do very little to keep prospects involved in the sales process. They are a great way to spread your content using different media like videos, blogs, podcast, landing pages, and email.
Graphical personas are fun and make you want to keep watching to see what they have to say.
Even some of the most successful and prominent start-ups like Spotify, Groupon, Drop Box, and Mint all used graphical representations of their buyer persona in their videos to convert their prospects into users and it’s no wonder why.
Online marketing videos & mobile optimization…
With the dawn of smart mobile devices less and less people are actually utilizing their internet via laptop or desktop and are using their devices to carryout over 200 tasks per day.
comScore reported that smartphones and tablets combined now account for 6o percent of all online traffic up from 50 percent just 1 year ago. This can also be attributed to your videos coming up in search engines.
In addition to that earlier this year Cisco reported that over two-thirds of the world’s mobile data traffic will be video by 2018.
This just goes to show why many marketers are taking the digital video approach. With more eyeballs on the mobile devices and purchases being made through mobile there is more optimization for video capabilities within these devices.
So when you are creating your videos rest assured that your videos will be mobile optimized to capture the attention of your buyer persona right then and there. If you don’t then surely someone else will…