Video Marketing

Online Video SEO | Gaining Search Visibility Using Video

Online Video SEO
Written by NT Izuchi

So you’ve come to realize that video is a must for personal branding and you need to learn video SEO.

Well it’s your lucky day because you’re going to see how simple it really is and we’ll get to that later.

But first I want to drive home some really important points about why you should have been doing video all along because you’ve been missing out on a lot!

Video is game changer for most businesses

If you visit the website of most major companies you are almost guaranteed to find a video. The video marketing statistics are pretty staggering but it’s not just the big companies using video…

  • Video is already helping your competition – 81 percent of senior marketing executives now use online video content in their marketing programs. (MarketingProfs) This is also trending for small business owners.
  • Video entertains, educates, and inspires – More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. (MarketingCharts.com)
  • Video is where your customers spend their time – YouTube has more than 4 billion views per day, and it is the second largest search engine behind Google which owns YouTube by the way. On top of that, 78 percent of people watch at least one video a week and 55 percent watch a video every day.
  • Video is mobile responsive – Online video is now accountable for 50 percent of all mobile traffic and growing (Bytemobile Mobile Analytics Report)

Where to Upload?

There are a few quite few video search websites where you can upload your video but you certainly do need them all however YouTube is non-negotiable.

Other than YouTube you can choose from video search websites like Vimeo, IBOtube, Dailymotion, and MetaCafe.

I like IBOtube because it is specifically for business media sharing.

 

Titles, Descriptions, Tags, and More…

Do these look familiar? Yes these are some basic on page search engine optimization components that will find when blogging. No need for anything fancy here.

Your titles should hold your keywords or keyword phrases your are targeting. Your description should have some written content that speak to what it is your video is about.

Don’t over optimize here though. All you need is a few paragraphs taken from your written content.

The tags are basically other like keywords or phrases that are relative to the subject matter that you would also like to rank for.

Lastly, at least for YouTube, a transcript of the words you say in your video are translated so be sure to use the keyword or phrase in your video

 

Social Media Sharing

Your videos get a boost in the search engines when they are shared but not only you but others as well. These social triggers are what help gauge the relevancy of your video.

But like a blog or podcast, do not over share your video. Blasting your video out to social networks excessively will not help with your rankings. In fact it will hurt your brand!

Let others do the sharing for you as you continue to make your videos more potent with stronger messages each time.

And of course don’t forget to engageΒ  in conversation with the comments that people leave you.

 

Adding Your Video to Blog Post and Pages

The last and final step before you hit publish. This post may be about optimizing video but it also helps to generate massive and targeted traffic towards your website presence and you can use this as a content marketing strategy on Facebook.

All you do is put the video embed code on the text (html) page for your post. Video will keep people engaged longer on your website.

In fact video attracts 2-3x as many monthly visitors, doubles time on site, and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)

In conjunction with this, consumers who view a product demo while shopping (online or offline) are 85% more likely to purchase. (Source: Vimeo)Β 

Moral of the story here is to put video on your website. It will change the face of your business!

About the author

NT Izuchi

Hello and welcome to my website, my name is NT Izuchi. I am a professional internet marketing consultant, blogger, SEO strategist, avid Boston sports fan, recovering perfectionist, and teacher by nature. I am passionate about my work and goals here online to help as many as I can build, brand, and manage a successful business online the first time around!

8 Comments

  • Hi NT,

    You are so right on! Video is HUGE. I hate to admit it but I have to really get on that bandwagon. I only have a few tutorials at the moment on my site but I know I have to get actual video going especially with an e-book on the way. Thanks for the tips!

    Take care,
    Lillian

    • Lillian I challenge you to do a video either to your last piece of content you created or the next one. It’ll be easier to do the last because you’ve already written the post. I’d like to see it. I’ll even give you my 2 cents although I’m sure it’ll be just fine πŸ™‚

  • Video marketing is great for branding yourself…As soon as I get my new laptop, I have about 10 different video I want to create. It definitely helps your viewer/subscribers get to know you more, than just a faceless internet “guru”

    • The more videos the merrier, as long as it’s quality. Jump right in and don’t hesitate because it will help immensely with your visitor to subscriber to buyer! Cheers to you!

  • Video is an excellent means of marketing.

    You’ve given excellent demonstration of that, NT.

    As you point out, you’ll get lots of mileage with your videos when you put them on YouTube, and then put the YouTube embeds on your blog. This is a great way to get your blog posts exposed virally, and you’ve also shown the SEO benefits that come from this strategy.

    Nice post, NT.

    • That’s the name of the game David! Viral exposure to any piece of content you create, particularly video. Video is responsible for nearly 50% of the mobile traffic these days and it will only increase. Let’s stay ahead of the curve πŸ™‚

  • Hi NT,

    Fantastic post on VIdeo marketing and why it is so important for gaining searn visibility for your business πŸ™‚

    I actually starting doing video marketing a few months ago for ILN’s 90 day video challenge and I must say I really enjoyed it and got a lot of engagement and some new followers, so yes, it does work πŸ™‚

    Thanks for sharing your awesome value!!

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