Have you ever heard the saying “SEO is dead”? If your brand new to internet marketing or have just been exploring what’s out there in the content marketing world, this is a catch phrase I’m sure you’ll run into.
Although the idea of SEO being dead is far from true it is a fact that SEO practices that work today are very different than the traditional practices, and this is a good thing… trust me!
What search engines favor are those who give answers to the question in the query with expert-quality content that is within context of the subject matter better known as SEO.
Optimizing For People First
With all the crazy gizmos and gadgets that you find online it’s easy for some newbie and intermediate marketers to fall under the impression that you need some magic software in order to gain the system and achieve first page ranking.
Unfortunately the gurus selling you the shiny balls and magic buttons won’t tell you what it really takes to have real success and longevity online which is a solid web presence and quality content that builds trust and authority.
The trust and authority will ultimately come from your continuous production of your own original content. The written word rules!
On Site Optimization
One of the many misconceptions about SEO nowadays is it’s overly technical and super confusing nature. In reality, this just isn’t a reality. In fact optimizing your posts, pages, and meta areas of your website is simple really takes a one time effort.
Once you understand the purpose of on site optimization, which is essentially communicating theme and message of your website to your visitors, search engines and their crawlers, it’s easy to justify these simple but impactful optimization efforts.
Although link building is much different than what it once was, it is still very important and easy if done right. I will tell you this that there is certainly a wrong way to do it which could destroy your whole presence online.
Buying into the guru software to mass spam your links all over the web is pretty much the quickest way off the cliff thanks to Google’s Penguin algorithm.
These days you have to not only have a linking structure that makes sense within your website but also have organic links back to your site which ultimately is a result from you producing solid content.
Besides gaining organic links back to your website, social media will be one of your biggest assets online. This goes for reaching your target market, gaining popularity and furthering brand awareness, but also building a raving community in the process.
Social media sites and blogs reach eight out of 10 Internet users in the U.S.
Social signals are what some call the “new SEO” because it essentially gauges the popularity and relevance of your brand and presence online as a whole! Social media has arrived and it will be here much longer than you and I will.
At the end of the day this is your bread and butter when it comes to SEO. Google and it’s other search engine friends are seeing things from a consumers perspective and the quote below is exactly why.
90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.
The message in your content marketing is really all that matters. It’s your voice, it’s how you are perceived, it’s what builds trust and authority within your brand.
Technical SEO Points Of Interest
As mentioned earlier there does involve some more technical optimization for your post, pages, and meta areas of your website. However in this case technical does not mean difficult.
Permalinks are just URL structure settings that allow keyword structures instead of of jumbled up nonsense. For example instead of seeing http://somewebsite.com/7hdke989 it will read http://somewebsite.com/cool-website-content
Page Speed loading is important to the search engines. It’s just really annoying to people when it takes more than 3 or 4 seconds for a page to load. Premium website themes usually get the job done as they are typically desktop and mobile friendly
Heading Tags when used properly quickly tell both the viewers and the search engines and their crawlers the subject matter of a post or page or the sections in a post or page. If you don’t know what a header is just look at how I section off the different parts to this page you are on.
Meta Tags are basically the background information of your website that the search engine crawlers look at. The good thing is that this doesn’t require any upkeep once completed. With each post this just includes title tags, descriptions, and keyword tags.
Site Categorization & Navigation is as important as the rest of them especially when it comes to optimization for people. Having organized website navigation really means having relevant categories to organize the content throughout your website.