You will hear of many video optimization tips for faster rankings on YouTube and other social video sharing sites however there are a handful that go untold.
This is more than likely due to the ever changing ranking factors for search engines and the weight that each factor holds in determine what is “good content”.
Nonetheless, the best optimization for any video is quality content in your marketing message!
The “in-video” optimization efforts is what really gets people engaged to validate your calls to action within the video.. With good content that educates and brings value you are more than halfway there.
Although quality content is key, optimizing your videos to hold the attention of the viewer is absolute crucial.
If you take a YouTube video for example you notice that there ads, pop ups, and other videos on the page as well that are major distractions so breaking attention in the beginning of the video with a question can really help.
Along with breaking attention should be a very strong call to action not just at the end of the video but throughout the video as well to guide the viewer through the action steps you want them to take.