Video Marketing

Video Optimization Tips For Faster Rankings

Video Optimization Tips
Written by NT Izuchi

 You will hear of many video optimization tips for faster rankings on YouTube and other social video sharing  sites however there are a handful that go untold.

This is more than likely due to the ever changing ranking factors for search engines and the weight that each factor holds in determine what is “good content”.

Nonetheless, the best optimization for any video is quality content in your marketing message!

The “in-video” optimization efforts is what really gets people engaged to validate your calls to action within the video.. With good content that educates and brings value you are more than halfway there.

Although quality content is key, optimizing your videos to hold the attention of the viewer is absolute crucial.

If you take a YouTube video for example you notice that there ads, pop ups, and other videos on the page as well that are major distractions so breaking attention in the beginning of the video with a question can really help.

Along with breaking attention should be a very strong call to action not just at the end of the video but throughout the video as well to guide the viewer through the action steps you want them to take.

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About the author

NT Izuchi

Hello and welcome to my website, my name is NT Izuchi. I am a professional internet marketing consultant, blogger, SEO strategist, avid Boston sports fan, recovering perfectionist, and teacher by nature. I am passionate about my work and goals here online to help as many as I can build, brand, and manage a successful business online the first time around!

6 Comments

  • Fab video NT – Very useful tips for video marketing SEO, it is obviously worth taking the extra time to ensure one is optimising videos with as much care as one would a blog post. It seems that Google likes to pick up on authentic content, the transcript tip was news to me!
    Thanks 🙂
    Jacs

  • Hi NT,
    Great post. Every time I see someone do a video I get revved up to do one but just don’t quite get there to do it. I will keep reading motivating posts like yours to help.

    Thanks. Have a great day. Monna

    • Monna, let’s get on a hangout or something. There’s a small exercise I do with clients that helps them get over the hump of doing videos. Videos WILL change your business. You’re personality is everything!

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