Calls to action, or CTA’s, can come in many different forms and the big advantage to having a blog or website is you have real estate to test and play with different CTA’s to further progress your sales funnel.
By real estate I mean different areas of your website that you can use to give a specific action that you want your visitors to take. If you use these the right way then better conversions are inevitable.
But of course there are those who turn their websites into distraction factories like Facebook and YouTube and that is where they fall short of having the content simply compliment the CTA’s.
Your content and CTA’s working together
Just think what you’re initial reaction is when you see side banners and opt in forms on a website, or an ad on Facebook, YouTube, and other search engines alike?
For many, probably like yourself, you tend to turn on the blinders because these ads and banners are usually geared towards you making some sort of purchase.
Although you probably like to explore and try new things, making more informed purchasing decisions is a priority.
So if the content on a site doesn’t validate authority on the subject matter to learn more then your probably not “clicking” to learn more. As a matter of fact it is highly unlikely as…
55% of visitors spend fewer than 15 seconds on your website
People like to be told what to do…sometimes!
Before we delve into different different types of calls to action for your website it is important to understand that the content of your website should support your overall calls to action.
Validation is absolutely CRITICAL!
You really don’t want people to question what’s the next step for them to take in order to get what they want so make sure your content validates them taking that specific action.
So for most people, having a single action you want your visitors to take will do you justice in the long run so have a clear intent for every blog post, video, and podcast you produce.
Types of Website Calls To Action
An Opt In Form is a must for any website looking to grow a subscribers list and generate profits at the very least. The reason for this is very simple! Most people won’t just buy from you on the spot and want more information before purchasing.
They have 2 options really…
- Either go elsewhere and get that information which you don’t want
- or you can offer them more information in exchange for their contact information which is usually an email address.
You can still present the opportunity to purchase from you after the opt in but assume they’ll take some time to decide. A strong call to action to opt in and get more information just gets them in the door.
Your written, video, and podcast content should always have calls to action within them. Assuming that the content is of value, your call to action will be validated.
For your videos and podcast what you can do is embed them next to your opt in form on your blog post and gesture people to “put their name and email in the form to the right” similar to what I do.
When I first started doing videos I made the mistake of not properly optimizing them and also not giving calls to action to conclude my videos. The result was no leads and in turn, no sales. Don’t do what I did. Trust me!
Header, footer, and sidebar cta’s should be kept really simple and not become a distraction away from the actual content.
If you notice at the top of this very page there is a header notification that drops down after a few seconds of entering the page.
The colors compliment the website and the button is bright enough to just catch the eye.
My sidebar and footer banners are simple and have few words but the words and action are direct and correlate to the other CTAs on my site.
The point here is that they aren’t overshadowing the content which is what validates people to check out the banners. Get it now?
Now, what about pop up calls to action?
I’ll just flat out say this. Typically pop ups annoy the heck out of me because of their abruptness in nature. However if used the right way they can be incredibly effective.
But first my opinion on how they are not supposed to be used starts with having a pop up message appear as soon as you get to a blog post or page. I see this happen time and time again when all I wanted was a quick answer I thought a page might provide
The next is using them on every single page of your website. Believe me, some people do it and sends their visitors running for the hills including me and maybe you as well.
I mean what’s the point of creating content when you distract people from the only thing that validates anything you say?
It drives me nuts but it happens.
Where do pop ups work best?
However, there is a place for pop ups that I feel works wonders for your lead generation efforts and it starts with your website analytics.
If you know of a particular page or post that is generating an unusual amount of traffic or has an unusually high “time on page” then I think you found the jackpot.
Here you can time your pop up to show maybe halfway through the average time spent on that page for a strong call to action to get more information on that particular subject.
One thing to note about pop ups is that they are usually a third party software which commonly used autoresponder services like Aweber or Get Response require a double opt in or confirmation for being added to an email list.
I hate the double option, don’t you? grr..
So if you do plan on using a software for pop up calls to action then assume that many of those so-called opt ins may not even make it to your email list. Bummer, but that’s the way it is.