I must have heard a million times that the best things in life are free. But as I age it seems pretty obvious that the free things in life go unappreciated.
Look at some of Major League Baseball’s most beloved players turned villain when they under appreciate their own God given talents and resort to performance enhancing drugs (PEDs).
Not only is it selfish but it robs the integrity of America’s favorite passed time. Similarly to conducting business online, black-hat SEO practices used to dupe the search engines are like PEDs.
In this case money is the root of all evil…
Even as an ethical internet marketer I still can’t blame those new to the playing field doing things the wrong way because all it takes is an “in your face” sales video and a marketing budget to spread the madness.
What’s the free SEO advantage mean to you?
The SEO best practices that work today demand for answers to the questions that people are searching. Your job is to give the best answer to them by knowing the subject matter and context.
For the more technical on-page SEO there are free tools like SEO plugins to execute that task. So like a Major League Baseball player, you want to set high standards for your industry by giving the fans, or your customers, their money’s worth with no fluff!
Do free SEO best practices matter to customers to?
Why of course it does! They are the only thing that matter for your business. Google, Yahoo, Bing, and any other search engine under the sun is NOT interested in buying your products, or service.
I’m about 99.9% sure of that…
So when creating any type of content the best search engine optimization is really optimizing for the people first and search engines second.
Create content that people will love to consume through reading, watching, or listening because it is solving a problem.
No magic software or gadget can guarantee that. Transparency and authenticity is key so do not underestimate the intelligence of your potential customer by faking the value. Relative to baseball, a good fan can sense PEDs and foul play.
Are the search engines paying attention?
The game of baseball is officiated by a crew of 4 umpires. To officiate search engine ranking, Google goes overboard and has a team of 200!
I believe Google alone has over 200 algorithms, or spiders, crawling each and every one of our posts and pages to our website.
That being said they are looking to spot the good and the bad. After all their mission statement is pretty clear…
“Google’s mission is to organize the world’s information and make it universally accessible and useful.”
The search engines are also looking for other signals as well with the help of social media sharing and overall engagement which is brilliant! Now they can sit back and really gauge which content is most relevant to rank in the search.
The moral here is you need not to worry about the search engines. Just play by their rules by being resourceful to the people within the niche you are in. Take care of them and the search engines will take care of you.
It’s a collective effort.
If you want your internet business to start working for you, it must start with you and a solid internet business blog or website!
If we look at what the best SEO practices are in this day and age the focus should be on answering questions and solving problems rather trying to gain the system with spammy back-links to social media and irrelevant websites to your business.
The result of good search engine optimization will be a collective effort from you, the customers, and the search engines. Just make sure you take care of your end the rest will take care of itself.